Located in the Canton neighborhood of Baltimore on busy O’Donnell Street, Shipyard Pub is a nautical themed bar that is known for its signature cocktails.
During COVID, Shipyard became very popular for their beautifully presented to-go crushes (a Baltimore staple!). They wanted to transform the outside of their space. It was clear that an exterior mural would enhance the customer experience.
Project Impact
The new exterior mural immediately enhanced Shipyard Pub’s online presence.
The mural was completed before Labor Day Weekend, when the bar ran a number of specials attracting a bounty of patrons. These customers were instantly drawn to the mural, posing themselves and their drinks in front of it and sharing the photos on social media.
As a result, Shipyard Pub saw a huge spike in their online engagement, meaning more customers seeking their signature drinks and enjoying a premium experience.
April 6, 2017